Thirteen years later — what changed, what endured.
This paper revisits Outdoor Connect’s 2012 white paper on ISVs in the Cloud and assesses it through the lens of 2025. It shows how the original economic logic still holds, but how geopolitics, data sovereignty, and ecosystem control points now define success.
A must-read for ISV boards and executives navigating multi-cloud, regulation, and strategic growth in a fragmented world.