AI Doesn’t Matter — and that’s precisely why strategy does.
In this pivotal essay, Reinout Schotman revisits Nicholas Carr’s classic “IT Doesn’t Matter” and reframes it for the age of artificial intelligence. He argues that AI has already crossed the line from strategic advantage to corporate infrastructure — and that real differentiation now lies in how leaders use AI to amplify what only they control.
A bold, contrarian piece that challenges today’s technology dogma and anchors Outdoor Connect’s view of strategy in an era where intelligence is abundant — but judgment is scarce.