In high-performing organisations, strategy isn’t a plan — it’s a living system.
It senses, decides, and adapts — continuously, calmly, and with purpose.

In this tenth chapter of Strategic Growth in the Mid-Market, Outdoor Connect explores how to embed strategy as an enduring function rather than an annual ritual. It shows how strategic rhythm creates clarity, how governance builds focus, and how reflection restores organisational calm.

“Strategy is a living function — constantly shaping the system it serves.”

Discover how to build a true strategic function, how to separate it from corporate development, and how to bring long-term focus in times of change.