How an asset-rich technology company reframed its strategy at board level

This case study examines a technology-driven automotive data company at a moment of strategic tension: strong assets, broad relevance, and limited commercial traction. It shows how the board stepped back from doing “more” and instead confronted a harder question—what to win at, and in what order. By reframing the company’s role within a platform-dominated ecosystem, the discussion shifted from ambition to leverage, and from parallel initiatives to deliberate choice.