Insights

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The First Serious Fusion Strategy

Europe Doesn’t Lack Big Tech. It Refuses to Play the Wrong Game.

Sinterklaas is open source – en daarom laat hij zich niet kapen

AI Without Permission — Why Boards Must Draw the Line

The Strategic Blind Spot: Why Saying “No” Is Often the Riskiest Decision

DigiD dreigt een Amerikaans drukmiddel te worden — en Nederland kijkt weg

When Data Becomes Ignorance

Prologue

Epilogue

Chapter 12: Morality & Ethics of Strategy — Where Power Meets Permission

Chapter 11: Risk & Uncertainty — Leading When Evidence Ends

Chapter 10: The Strategic Function — Strategy as a Living System

Wat de Sint beter begrijpt dan menig CEO

Chapter 9: Strategic Investment – Capital as Commitment to Strategy

Chapter 8: When to Compete — and When to Reframe the Game

Chapter 7: Execution as a Strategic Discipline – The Architecture of Energy and Motion

Chapter 6: Strategic Control Points – Turning Unique Assets into Market Power

The Crisis We Refuse to Have – Why the Netherlands Needs a Strategic Shock

Chapter 5: Unique Assets – The Engine of Sustainable Strategy

The Price of Uniqueness

Chapter 4: The Dynamics of Strategic Competition

AI Doesn’t Matter

Heroic Wines, Heroic Strategies

Chapter 3: From Vision to Strategy – Turning Change into Choice

Why Independent Strategy Consulting is Rare and Valuable

Chapter 2: Defining Your Market – The First Strategic Decision

Chapter 1: What is Strategy and Why It Matters

De Strategische Mythe van Tata Steel IJmuiden

Reappraisal of ISVs in the Cloud: considerations for a successful transition (2012)

Losing the Game of Advantage – The Netherlands’ Strategic Drift in Economic Policy

Beyond Smart – Introducing the Agentic Home

The Agentic Home – From Smart Automation to Probabilistic Intelligence

Golf – Strategy in Practice